SERVICES

OUR SERVICES

 

E TRACK RESEARCH 

SPECIALIZES IN QUAN AND QUAL DATA COLLECTION, FIELD INTERVIEWERS' RECRUITMENT, TRAINING AND SUPERVISION OF FIELD INTERVIEWERS.

FACE-TO-FACE INTERVIEW

 

Description

Face-to-face interview is a data collection method when the interviewer directly communicates with the respondent in accordance with the prepared questionnaire (Paper-and-Pencil “PAPI” ) or using link (Computer-Assisted Personal “CAPI” ) 

Approach

Door-to-door (housing area, commercial area) 

Street intercepts – respondents identified and interviewed in public area 

Mall intercepts – respondents identified and interviewed at shopping malls / client premises and ect

Previous projects

  • Customer Satisfaction Survey
  • Behaviour Study

 

TELEPHONE INTERVIEW

Description

telephone survey is a methods used in collecting data either from the general population or from a specific target population or business.

Approach

Using internal as well as external database of customers

Pen & paper interview ( – recording of interview answers on physical questionnaire

Computer-Assisted Telephone interview (CATI) – interview conducted with computer assistance, with answers directly entered into the computer

 

Previous projects

  • Customer satisfaction survey (Banking, Automotive etc)
  • Market sentiments survey
  • Behaviour survey (Shopping Behaviour)
  • Database enhancement survey
CENTRAL LOCATION TEST (CLT)

Description

Respondents are pre-recruited or intercepted, once we done with the screening process and the respondent is qualify, we will  invite the respondents to join the survey

 

Approach

Setting up of booths at specific areas and interviewers will approach potential respondents to qualify them for interviews

 

Previous projects

  • Baby care Product test
  • Toiletries Test
  • Packaging test
  • Dairy Product Testing

 

 

ETHNOGRAPHY - OBSERVATIONAL RESEARCH

Description

Market research providers of ethnographic research / observational research. Select a company that uses this qualitative methodology, where the researcher observes consumer actions and behaviors associated with everyday life. This method is designed to provide information about how specific products or specific services are used or purchased.

 

Previous projects

  • Cosmestic Study
  • Transportation Study
  • Personal Hygiene Study

FIELD AUDITS

Description

Market research vendors of data collection services for field audits. Find a company that offers field auditing as it relates to the verification/identification of products or services in stores/locations

 

Approach

Auditor evaluates outlet services through observation & interaction with staff

Evaluate service standards via telephone interaction

 

Quality control measures

Photograph of outlet / location (for outstation locations)

Receipts (where purchases are required)

Records of phone calls

Previous projects

  • Signage Audit

FOCUS GROUP DISCUSSION / MINI GROUPS

Description

Survey are conducted with a group of people where are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.  

 

Approach

Questions are asked in an interactive group setting where participants are free to talk with other group members.

 

Target Group

Recruiting Consumers ( By ethnicity, gender, profession, age)

  • Specialists Doctors from (Private / Public hospitals) / General practitioners (GP’s) / Pharmacists / Nurses / Management staff / Patients, Farmers, students, mothers with kids,

 

Previous projects

  • Car Owners Survey
  • Behaviour Study
  • Pharmacists 
  • Management staff 
  • Mothers with kids 

IN-DEPTH INTERVIEW

Description

One to one intensive interview  to develop a comprehensive respondent’s personal experience, opinion, views, idea and  perceptions

 

 

 

Previous projects

  • Interviewing Specialists Doctors from (Private / Public hospitals) / General practitioners (GP’s) / Pharmacists / Nurses / Management staff / Patients, Farmers, students, mothers with kids,

MYSTERY SHOPPING | COMPETITOR SHOPS

 

Description

Market research companies that observe customer service and sales staff behavior and techniques in a service or retail location. Locate a firm that sends unidentified researchers to pose as shoppers and evaluate employee performance, customer service quality, etc.

 

Approach

Mystery shoppers been recruited to visit retail stores, competitors outlets and Operational audits, posing as a casual shopper to collect information about the stores’ display, prices, and quality of their sales staff.

 

Previous projects

  • Service Centre Mystery Shopper Survey (Automotive)
  • Front Office Mystery Shopper Survey (Banking)
  • Retail Outlet Mystery Shopper Survey (Printer)
  • Retail Outlet Mystery Shopper Survey (Projector)