OUR SERVICES

 

E TRACK RESEARCH SPECIALIZES IN QUANTITATIVE AND QUALITATIVE DATA COLLECTION, FIELD INTERVIEWERS' RECRUITMENT, TRAINING AND SUPERVISION OF FIELD INTERVIEWERS.

FACE-TO-FACE INTERVIEW

 

Description

Face-to-face interview is a data collection method when the interviewer directly communicates with the respondent in accordance with the prepared questionnaire (Paper-and-Pencil “PAPI” ) or using A computer link (Computer-Assisted Personal “CAPI” ) 

Approach

Door-to-door (housing area, commercial area) 

Street intercepts – respondents identified and interviewed in public area 

Mall intercepts – respondents identified and interviewed at shopping malls / client premises and etc

Previous projects

  • Customer Satisfaction Survey
  • Behaviour Study

 

TELEPHONE INTERVIEW

Description

telephone survey is a methods used in collecting data either from the general population or from a specific target population or business segments.

Approach

Using internal or external database of customers

Pen & paper interviews ( – recording of interview answers on a physical questionnaire

Computer-Assisted Telephone interview (CATI) – interview conducted with computer assistance, with answers directly keyed into the computer

 

Previous projects

  • Customer satisfaction survey (Banking, Automotive etc)
  • Market sentiments survey
  • Behaviour survey (Shopping Behaviour)
  • Database enhancement survey
CENTRAL LOCATION TEST (CLT)

Description

 Respondents are pre-recruited or intercepted, then screened for criteria  qualification. Once suitability is determined via the screening process, the respondent will be invited to participate in the survey

 

Approach

Setting up of booths at specific areas whereby interviewers will approach potential respondents to ascertain qualification for survey participation

 

 

Previous projects

  • Baby care Product test
  • Toiletries Test
  • Packaging test
  • Dairy Product Testing

 

 

ETHNOGRAPHY - OBSERVATIONAL RESEARCH

Description

Detailed consumer behaviour observation and diagnostics. This method is a qualitative approach aimed at unravelling the details and nuances of consumer behaviour not typically revealed via simple question-answer methods. 

Typically, the researcher immerses oneself into the observation and behaviour of the consumer and his/her interaction on the natural environment or situation thus delving into the mind-set and psychology underpinning consumer behaviour.

Rich and robust understanding of consumers are revealed enabling marketers to maximise the brand-consumer relationship better and more efficiently.

 

Previous projects

  • Cosmetics Usage and Attitudes
  • Public Transportation Usage And Perception Diagnostics
  • Personal Hygiene Study

FIELD AUDITS

Description

Trained  enumerators are used to track and ascertain desired progress via verification and  identification of products and services at store locations

Approach

Auditor evaluates outlet services through observation & interaction with staff

Evaluate service standards via telephone interaction

 

Quality control measures

Photograph of outlet / location (for outstation locations)

Receipts (where purchases are required)

Records of phone calls

Previous projects

  • Store Front Signage and Indoor Advertising and Promotions Audit

FOCUS GROUP DISCUSSION / MINI GROUPS

Description

Group discussions are administered by a professional and experienced skilled moderator to explore and uncover consumers perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.  Group interactions, dynamics and projective techniques are used to yield rich, robust findings  adding depth and insights in addition to data collection.

 

Approach

A Discussion Guide listing areas for investigations are used by the moderator to garner in-depth findings with the use of group dynamics and exercises    

 

 

Target Group

Recruiting Consumers ( By ethnicity, gender, profession, age)

  • Target consumer segments are identified and recruited via usage incidence and demographics (ethnicity, gender, profession, age, etc) such as General practitioners (GP’s) / Pharmacists / Nurses / Management staff / Patients, Farmers, students, mothers with kids.

 

Previous projects

  • Car Owners Survey
  • Behaviour Study
  • Pharmacists 
  • Management staff 
  • Mothers with kids 

IN-DEPTH INTERVIEW

Description

One on one intensive / exploratory interview  to establish the respondent’s comprehensive  personal experiences, opinion, views, idea and  perceptions

 

 

 

 

Previous projects

  • Interviewing Specialists Doctors from (Private / Public hospitals) / General practitioners (GP’s) / Pharmacists / Nurses / Management staff / Patients, Farmers, students, mothers with kids,

MYSTERY SHOPPING | COMPETITOR SHOPS

 

Description

Typically, retailers / service providers hire mystery shoppers  to evaluate the quality of service in their stores / services.

This enables them to map adherence of actual service parameters to the desired standards for improvement initiatives.

 

Approach

Mystery shoppers are recruited and trained to visit retail stores, competitors outlets or service centres, posing as a casual shoppers. They collect information about the stores operational standards and procedures such as customer service adherences, displays and  prices.

 

Previous projects

  • Service Centre Mystery Shopper Survey (Automotive)
  • Front Office Mystery Shopper Survey (Banking)
  • Retail Outlet Mystery Shopper Survey (Printer)
  • Retail Outlet Mystery Shopper Survey (Projector)